How to Get Startup Ideas – Ask Customers (finding customer problems)
“Business ideas” are worthless unless they solve a problem. I guess you could also be entertaining your customers, but even that is solving a problem. Either way, you need to find enough people to help so you can get paid enough to stay in business.
Think you can start a business without fixing something for a client?
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
A good business is really just a solution to someone’s problem. So, a “business ideas” should be a solution. For B-B solutions, you should first choose an industry you are excited about serving. Then, narrow that industry to a group of similar businesses. I’d suggest using Manta.com to find businesses within your criteria.
Next, you’re going to email a good number of those business owners, offering to identify their pains.
- Dane Maxwell, one of his students, started asking, “What do you do with Excel that you would like to be an app?” The guy with “clinic metrics”
- Tell me about your job, what is the hardest or most painful part of your job?
- REA’s – got to open houses to ask tons of agents, EASILY!
- Ask people in your life what they want
Overall Dane Maxwell Steps:
- Idea Extraction, what is your pain in your business? what do you use excel for? understand the customer better than anyone else
- Fictional Prototype “info pack” of screenshots…validate and further understand with client
- Presell 5-15 customers with that idea…would they pay for this set of screenshots if it were a product
- Build it (absolutely not until after it is presold to many customers)
- Scale it
Add link to category, “Startup Idea Sources”
Other articles in this series:
How to Get Startup Ideas – Ask Yourself (solve your problems)
How to Get Startup Ideas – Ask Customers (finding customer problems) – The Best?
How to Get Startup Ideas – Ask History (after solving customer problems)
How to Get Startup Ideas – Ask Other Startups (during solving customer problems)